Wednesday, November 5, 2008

KFC pledges control of rising costs

Published: Wednesday November 5, 2008

Glenn Maharaj, senior vice president of Prestige Holdings Limited, owner of the Kentucky Fried Chicken (KFC) franchise in T&T, yesterday said the company has made a commitment not to transfer the company’s high production costs to consumers.

He said high costs have impacted on the company’s margins but Prestige Holdings Limited had decided to take the hit.

“A price increase in a goods does not mean an automatic price adjustment,” he said.

He made this statement as the company marked the 35th Anniversary in T&T of KFC, its most popular brand.

Maharaj said that labour: attracting and retaining staff, remained the company’s biggest challenge. He said there was competition in the retail sector for staff but Prestige Holdings was looking at creative ways to keep its staff.

Asked how the company was dealing with the view that it was plagued by bad customer service, Maharaj said, “We believe at KFC that customer service is key and that is something we are working hard at.

“We will continue to do training and invest in people,” he said.

A major highlight of the 35th anniversary celebrations is the presence of Colonel Sanders lookalike, Colonel Baxley.

He is here for a three day visit which would include a stopover in Tobago. He will visit schools to distribute computers and take part in KFC’s customer appreciation day on Thursday.

Source: Trinidad Guardian Newspapers

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